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A Campaign for Less Waste

The Litter Less Campaign is a collaboration of the Wrigley Company Foundation and FEE (Foundation for Environmental Education). Its objective is to involve and educate children and young people on the issue of waste, and encourage them to make positive decisions. Litter Less also focuses on student learning outcomes, attitude, and behavior.

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The Campaign began in 2014 and has been operating through the schools that participate in the Eco-Schools program and the Young Reporters for the Environment program in more than 27 countries in the first year and it is estimated that it will end its third year impacting around from 35 countries.

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Main Purposes of the Campaign

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• Publicize the effect of solid waste on the local environment and the community in general through the implementation of community action days and environmental education activities and projects.

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• Increase knowledge and practical skills in the prevention and management of solid waste.

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• Improve the practices of students and the environmental community in the prevention and management of solid waste.

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• Optimize the management of solid waste management in schools.

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• Create good examples of school solid waste management techniques and share them through photos, videos, songs, and essays with the community via social media.

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• Report on issues related to local garbage and solid waste treatment and solutions through articles, photos and videos.

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• Collaborate with other schools in order to spread good examples.

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How does it work?

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Campaign participants investigate a local problem with solid waste, for example, the effect on local fauna or human health or the amount of materials most discarded or used by the school community etc. Schools implement the Litter Less Campaign, with the goal of reducing litter and influencing long-term behavior change through the implementation of a solid waste management project, which involves the entire school. Each school will engage the local community, parents, city government, and on many occasions Wrigley Company associates.

As part of their mission, participating schools will launch the Campaign through the seven-step process.